PHILADELPHIA, PA — FullThrottle Technologies, LLC has introduced a new version of its fullthrottle.ai® platform, designed to give small and mid-sized businesses (SMBs) enterprise-level advertising capabilities in a single, self-serve solution.
The platform consolidates campaign planning, omnichannel activation, and real-time outcome measurement, addressing long-standing challenges in the fragmented AdTech market. Research shows that 65% of regional brands rely on eight or more disconnected tools, while fewer than a third feel confident in their marketing strategies. The loss of third-party cookies has further complicated audience targeting, with match rates falling as low as 35%.
Fullthrottle.ai® aims to solve these problems with an AI-driven system that builds first-party household-level data, activates campaigns across multiple channels, and ties performance directly to business outcomes. The company says the platform can achieve audience match rates above 85% and provides closed-loop attribution that links ad exposure to sales.
“We’ve built the ‘easy button’ for advertisers outside the walled gardens,” said Amol Waishampayan, Co-Founder and Chief Product Officer at fullthrottle.ai®. “Mid-market brands deserve access to the same intelligence and capabilities as enterprise advertisers without a patchwork of tools or the need for a big agency team. This platform is built to move at the speed of retail, with a focus on transparency, efficiency, and results that matter.”
Key features include AI-powered campaign planning, omnichannel reach across more than 120 million U.S. households, and SKU-level reporting on return on investment. By eliminating reliance on cookies and external tools, the platform seeks to give SMBs a simpler and more cost-efficient path to advertising success.
“Social platforms have shown how much value can be unlocked by effectively serving the SMB market,” Waishampayan added. “We’re bringing the same simplicity and performance to SMBs outside of the walled gardens.”
With this launch, FullThrottle positions itself as a challenger in AdTech by offering SMBs capabilities traditionally available only to large enterprises.
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