PHILADELPHIA, PA — FullThrottle Technologies, LLC has unveiled a newly enhanced version of its fullthrottle.ai® platform, designed to give small and mid-sized businesses (SMBs) enterprise-level advertising capabilities without the complexity of traditional tech stacks.
The platform consolidates campaign planning, omnichannel activation, and real-time outcome measurement into a single self-serve solution, offering SMBs a streamlined alternative to the patchwork of tools that often drives inefficiency and wasted spend.
Industry research highlights the challenge: 65% of regional brands rely on eight or more disconnected marketing tools, yet only 27% express confidence in their strategy. With third-party cookies fading, match rates have fallen to as low as 35%, further eroding campaign effectiveness.
Fullthrottle.ai® addresses these gaps with first-party audience creation, AI-driven campaign planning, omnichannel activation across more than 120 million U.S. households, and closed-loop, outcome-based measurement. The company reports achieving audience match rates above 85% without reliance on cookies.
“We’ve built the ‘easy button’ for advertisers outside the walled gardens,” said Amol Waishampayan, Co-Founder and Chief Product Officer. “Mid-market brands deserve access to the same intelligence and capabilities as enterprise advertisers without a patchwork of tools or a big agency team.”
By automating execution and linking ad exposure directly to revenue, the platform aims to give SMBs the transparency and performance long associated with larger advertisers. FullThrottle sees the launch as a chance to level the playing field and make advanced AdTech accessible to businesses operating at retail speed.
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