AUDUBON, PA — A new survey from CertaPro Painters®, North America’s Most Referred Painting Company®, suggests that the benefits of a fresh coat of paint go well beyond aesthetics. According to social media polls conducted between April and June on Instagram and LinkedIn, most consumers experience a notable emotional boost after painting their home’s interior.
“Painting isn’t just about color—it’s about perspective,” said Dawn Perry, Chief Brand Officer of CertaPro Painters. “A fresh coat of paint can bring the same joy you feel from life’s best moments into your home. It’s a simple, powerful way to see your space differently and surround yourself with happiness every day.”
The company’s findings reveal that 87% of participants said they love the look of a freshly painted room, reporting that it makes them feel happy. This positive response is translating into home improvement plans, with nearly 60% of respondents saying they intend to paint a bedroom or living/family room. On the exterior, 44% plan to repaint their home’s siding.
Homeowners are also prioritizing statement-making projects. Seventy-five percent said they would use paint to enhance high-impact areas such as accent walls, kitchen cabinets, or trim. Of those, 42% chose kitchen cabinets as their top target for a refresh—making them the most popular project for homeowners seeking a quick but meaningful transformation.
With homeowners associating freshly painted spaces with improved moods and renewed energy, CertaPro’s latest insights show that the emotional value of paint may be just as powerful as its visual appeal.
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