PHILADELPHIA, PA — Dunkin’ has unveiled a new community-driven initiative designed to strengthen ties with local high schools in the greater Philadelphia region. The Hometown Refresher Program, the company’s first school-focused outreach effort, blends marketing strategy with community engagement by offering custom beverages that showcase school spirit.
Beginning September 15, select high schools will have exclusive, limited-time Dunkin’ Refreshers named and crafted to reflect their identity, from mascots to school colors. The program runs through December 31, with drinks available at nearby participating Dunkin’ locations.
Philadelphia High School for Creative and Performing Arts will feature the CAPA Breeze, a blueberry-flavored drink, while Academy at Palumbo students can show pride with the Lumbo Juice, a strawberry and dragonfruit blend. Benjamin Franklin High School will be represented by the blueberry-inspired Benjamin Blue, and Science Leadership Academy will energize students with the Rocket Fuel, a mango-pineapple lemonade mix. Upper Perkiomen High School will celebrate its mascot with the Tribal Breeze, and Perkiomen School students will have the Berry Bold Panther, a strawberry-dragonfruit creation.
In addition to the themed beverages, Dunkin’ is offering exclusive discounts at participating locations: $3 medium Refreshers for students after 1 p.m. and $2 medium hot or iced coffee for staff through the end of the year.
The company is also deploying its Dunkin’ Community Cruiser, a mobile sampling vehicle, to visit select school events. Students and staff will receive free samples, promotional gift cards, and branded giveaways. Each participating school will also be provided with 100 $5 Dunkin’ gift cards for distribution by administrators.
Jackie Keown, Field Marketing Director for Dunkin’, said the program is designed to foster stronger community connections. “We’re excited to partner with schools in our community to bring students together with custom drinks, engaging activations, and meaningful support that goes beyond our restaurant doors,” she said.
By combining customized offerings with community outreach, Dunkin’ is betting on school pride as a pathway to long-term brand loyalty in the Philadelphia market.
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