DMi Partners Expands Executive Team With Strategic Leadership Hires to Drive Growth

DMi Partners

PHILADELPHIA, PADMi Partners has announced the addition of three accomplished executives to its leadership team, reinforcing the agency’s commitment to operational excellence, culture, and sustained growth. The appointments of Gamelle Queen as Chief Financial Officer, Natalie Laro as Senior Director of People, and Amanda Armstrong as General Counsel mark a significant step in DMi’s strategic expansion.

The agency, under the guidance of CEO and Co-Founder Patrick McKenna, has built a reputation for performance-driven results and a strong values-based culture. Recognized with workplace awards from AdAge, Inc.com, and the Philadelphia Inquirer, DMi continues to build on this momentum with an executive team known for fostering innovation and community engagement.

Gamelle Queen joins as CFO with more than 15 years of experience overseeing corporate finance and operations. He will lead financial strategy, planning, and performance management to support DMi’s ambitious growth trajectory.

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Natalie Laro, who has been with DMi for two years, steps into the role of Senior Director of People. With previous leadership positions at Sharethrough, Otrium, and WITHIN, Laro will guide HR, talent acquisition, and employee relations with an employee-first philosophy that aligns with DMi’s culture-focused approach.

Amanda Armstrong brings over two decades of legal expertise to her new role as General Counsel. She will oversee legal strategy, compliance, and risk management, helping safeguard the agency’s operations while upholding its core values.

“We’re thrilled to welcome Gamelle, Natalie, and Amanda to the executive team. They are already trusted leaders within the agency—people our team looks to for guidance and support,” said Patrick McKenna, CEO and Co-Founder of DMi Partners. “Their expertise and energy will help shape DMi’s next chapter, all while preserving the culture that makes us who we are.”

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As DMi continues to grow, these strategic leadership additions signal the agency’s dedication to scaling thoughtfully while maintaining the integrity and collaborative spirit that have defined its success.

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