PHILADELPHIA, PA — Deadless, a woman-owned functional sparkling beverage brand, made a powerful entrance into the beverage industry during its debut at BevNET Live NYC last week. The event, a marquee gathering of influential leaders and innovators in the beverage world, served as the perfect stage to introduce the brand’s mission-driven story and bold product lineup.
Founded by Josie Deadless following her personal battle with cancer, the brand is rooted in a mission to inspire vitality and resilience. Deadless’ message, along with its vibrant flavors, earned the brand a spot as a semifinalist in the New Beverage Showdown, where 12 emerging brands pitched their products to an expert panel on June 11.
The brand captivated attendees with its unapologetically bold flavors, including Bloody Berry, Citrus Sinner, and Evil Island. Each beverage is packed with 600mg of adaptogens and nootropics designed to support mental clarity, calm energy, and stress resilience. Its edgy flavor names and striking packaging created a buzz among both judges and attendees.
“It feels like a badge brand which can gather together a tribe,” said David De La Garza, Senior Director of New Revenue Streams at The Coca-Cola Company North America, during the event. Rachel Krupa, Founder of The Goods Mart, added, “I love the packaging!”
Since its launch, Deadless has gained impressive traction. The brand has secured distribution in over 50 specialty shops and independent retailers nationwide while growing its direct-to-consumer sales through its website and Amazon. It has also expanded its presence in the on-premise space, particularly in the Philadelphia area.
The enthusiastic reception at BevNET Live NYC spotlights Deadless’ potential as a standout in the competitive functional beverage market. With its compelling origin story and innovative product line, the brand continues to gain momentum in its mission to help consumers reclaim vitality and resilience, one bold sip at a time.
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