FORT WASHINGTON, PA — Coventry has reached a significant achievement, surpassing $100 million in Enhanced Cash Value (ECVSM) transactions since the program’s launch. This milestone underscores the growing demand from advisors and policyowners for a streamlined and financially advantageous alternative to the traditional cash surrender value provided by life insurance carriers.
The ECVSM program offers policyowners the opportunity to unlock more value than the cash surrender amounts available in their Universal Life policies. Unlike traditional processes, ECVSM eliminates the need for medical records or underwriting. Valuations are completed within 24-48 hours, with most clients receiving their funds in under five days.
“The momentum we’ve seen so far is remarkable,” said Reid Buerger, CEO of Coventry. “Enhanced Cash Value is delivering exactly what the market needed: speed, simplicity, and certainty. We’ve seen top advisors, as well as leading BGAs and IMOs, mobilize around this opportunity, helping their clients access significantly more than cash surrender value while opening new revenue streams and strengthening client relationships.”
ECVSM has become a sought-after solution for its simplicity and efficiency. By expediting the policy settlement process and providing policyowners with greater financial returns, the program has set a new standard within the financial services sector.
Buerger emphasized the program’s transformative impact, stating, “Although it’s helpful for agents and policyowners to understand cash surrender value, it’s even more important–and beneficial–that they understand Enhanced Cash Value. ECV may be one of the most important advancements in financial services in over a decade.”
Coventry’s Enhanced Cash Value program demonstrates the company’s commitment to providing innovative financial solutions and fostering strong relationships within the insurance and advisory communities. With this milestone, Coventry solidifies its leadership in shaping the future of life insurance settlements.
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