FORT WASHINGTON, PA — Coventry announced a category-exclusive national sponsorship agreement with the National Association of Insurance and Financial Advisors, under which Coventry will serve as NAIFA’s exclusive Gold sponsor in the life settlement category.
The agreement is intended to support advisor education and engagement around the secondary market for life insurance, the company said.
As part of the sponsorship, Coventry will participate in several NAIFA initiatives and events in 2026, including the FSP Institute, the Congressional Conference, the National Leadership Conference and Life Happens programming.
Reid Buerger, chief executive officer of Coventry, said the partnership will focus on expanding advisor understanding of life settlements.
“Through this sponsorship, we seek to enhance advisors’ understanding of the secondary market for life insurance and the role that life settlements may play in broader planning conversations,” Buerger said.
Coventry said it has previously supported NAIFA through its Limited and Extended Care Planning Collective and that the expanded sponsorship reflects a continued focus on advisor education.
The company said the sponsorship is part of its broader strategy to engage advisors through national professional organizations and provide information on the secondary market for life insurance.
Coventry operates businesses in the secondary market for life insurance, longevity lending, life insurance and annuity distribution and insurance technology. The company said it has acquired more than 23,000 life insurance policies and completed more than $50 billion in longevity-linked transactions.
For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.