FORT WASHINGTON, PA — Coventry, a leading force in the life settlement market, is marking Life Insurance Awareness Month by reaffirming its mission to make life insurance a more valuable and flexible asset for policyowners.
Over the past two decades, Coventry has delivered more than $6 billion to policyholders through its secondary market solutions, enabling individuals to realize value from policies that might otherwise have been surrendered or lapsed.
“Life insurance is one of the most valuable assets people own, safeguarding loved ones, fueling dreams, and adapting to life’s changes,” said Reid Buerger, CEO of Coventry. “By creating a vibrant secondary market, we have shown policyowners that life insurance is a flexible asset that can maximize returns and deliver lasting value.”
Life Insurance Awareness Month, observed each September, underscores the critical role of insurance in protecting families, supporting retirement planning, and facilitating estate strategies. Coventry’s leadership in establishing a robust secondary market has helped redefine how policyowners view and utilize life insurance, ensuring its potential is fully realized at every stage of life.
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