PHILADELPHIA, PA — Comcast’s Xfinity has introduced “Imagine That,” a new long-term brand platform designed to inspire curiosity and highlight how its technology simplifies and enhances everyday life. The campaign showcases how Xfinity’s ecosystem of connectivity, entertainment, and security solutions works seamlessly in the background to make life more intuitive and connected.
The campaign debuts with a two-minute short film that reimagines the classic tale of Dr. Frankenstein and his monster, this time in a world powered by Xfinity. In the story, “Frank” gains a touch of humanity through technology that “just works”—a metaphor for how Xfinity’s WiFi, mobile, and entertainment products integrate effortlessly to improve daily living.
“At Xfinity, we’re not just imagining the future, we’re building it,” said Jon Gieselman, Chief Growth Officer, Connectivity and Platforms at Comcast. “From self-healing WiFi to mobile, home security, and entertainment, we’re delivering powerful experiences that work together in ways that make life simpler, safer, and a lot more fun. We believe our products should be intuitive, invisible, and inspiring—unlocking possibilities you didn’t even know you needed.”
The “Imagine That” short film was produced in collaboration with Universal Pictures and Universal Parks, recreating Dr. Frankenstein’s medieval laboratory as seen in Monsters Unchained: The Frankenstein Experiment at Epic Universe’s Dark Universe. The project drew on Universal’s creative teams for authentic prosthetics, set design, and makeup to bring the iconic character to life for a modern audience.
“It’s remarkable when Frankenstein’s creation, who seems so far from human emotion, can suddenly embody it in such a magical way,” said Jeff Goodby, Co-Founder and Co-Chairman of Goodby Silverstein & Partners (GS&P). “This campaign perfectly reflects a brand that opens the door to extraordinary stories and gives people unmatched access to the world’s best entertainment and connectivity.”
The new platform emphasizes Xfinity’s integrated services — high-speed Internet with multi-gig capabilities, Xfinity Mobile’s nationwide coverage with WiFi PowerBoost, and its entertainment platform featuring live TV, hundreds of streaming apps, and enhanced 4K viewing.
Developed in partnership with GS&P and directed by Lance Acord of Park Pictures, the campaign will continue rolling out through 2026. Xfinity customers can view behind-the-scenes footage of the short film by saying “Halloween” into their Xfinity voice remote.
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