PHILADELPHIA, PA & SEATTLE, WA — Comcast Corp. (NASDAQ: CMCSA) and Amazon.com Inc. (NASDAQ: AMZN) are pushing cloud gaming further into the living room, announcing that Amazon Luna is now available on millions of Xfinity TV and streaming devices across the United States.
The launch allows Xfinity customers with eligible X1 set-top boxes or Xfinity Xumo Stream Boxes to play Amazon Luna games directly through their televisions, without a dedicated gaming console or downloads. The service sits alongside traditional TV, streaming apps, and on-demand content, reflecting a broader effort to merge gaming into mainstream home entertainment.
Through Amazon Luna, Xfinity customers can access a growing catalog of high-profile titles such as Hogwarts Legacy and Indiana Jones and the Great Circle, along with family- and party-friendly games including Courtroom Chaos: Starring Snoop Dogg and The Jackbox Party Pack 9. Prime members can play more than 50 games at no additional cost, while Luna Premium subscribers can access an expanded library.
Customers can launch the service by saying “Luna” into the Xfinity voice remote and signing in with an Amazon Prime or Luna subscription. Games can be played using a Luna controller or compatible Bluetooth controllers. Some GameNight titles are designed for group play without a controller, allowing participants to join using their smartphones.
Amazon Luna General Manager Jeff Gattis said the partnership with Comcast significantly expands Luna’s reach, positioning cloud gaming in more homes and making high-quality games easier to access for casual and experienced players alike. He said the collaboration aligns with Amazon’s goal of reducing friction between players and games.
Comcast executives framed the move as part of a broader strategy to redefine gaming on the television. Fraser Stirling, Comcast’s global chief product officer, said combining high-speed broadband with Xfinity’s entertainment platform allows customers to jump into cloud gaming instantly, eliminating hardware barriers that have traditionally limited adoption.
The experience is powered by Comcast’s Entertainment OS, the software platform that underpins Xfinity and Xumo devices in the U.S., Sky platforms in the U.K. and Europe, and partner deployments globally. Comcast said the operating system allows cloud gaming, live TV, streaming apps, and on-demand content to coexist within a single interface, using voice search and personalization to surface content.
Comcast plans to extend Amazon Luna to additional Entertainment OS-powered devices worldwide, working with partners such as Rogers in Canada and Foxtel in Australia, as cloud gaming demand grows.
The companies are betting that network performance will be a decisive factor. Comcast said its Xfinity network is engineered for low-latency applications, with multi-gig speeds designed to support real-time gaming. Gaming-related traffic on the Xfinity network has increased 30 percent over the past year, putting it on track to double every three years, according to the company.
As streamed entertainment now accounts for more than 70 percent of total network traffic, Comcast and Amazon are positioning cloud gaming not as a niche product, but as a core pillar of the next generation of home entertainment.
For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.