HARLEYSVILLE, PA and MUMBAI, India — Colorcon has announced an exclusive partnership with ASHA Cellulose, a prominent manufacturer of organo-soluble ethyl cellulose polymers, in a move set to enhance their support for the pharmaceutical and dietary supplement industries. Effective May 15, 2025, Colorcon will serve as the exclusive representative for ASHA’s innovative products across Europe, the Middle East, Africa, Northeast Asia, and Southeast Asia.
This partnership encompasses two key product lines. The first is ASHACEL®, a versatile family of water-insoluble, organo-soluble thermoplastic cellulose ethers that act as binders, flexible film formers, taste-masking and time-release agents, and rheology modifiers. The second is ASHAKOTE®, a 30% aqueous dispersion of ethyl cellulose designed for sustained release, taste-masking, and moisture control, particularly valuable in regions where organic solvents are not acceptable.
“Colorcon is excited to announce our new partnership with ASHA Cellulose to further the support we provide to our customers in barrier membrane and multi-particulate development,” said Kurt Fegely, Vice President of Excipient Technologies at Colorcon. “ASHA has been a leader in the cellulosic polymer industry for more than 25 years. Our partnership combines an impressive product portfolio, recognized leadership in controlled release multi-particulate applications and regulatory excellence, helping our customers achieve success in drug delivery.”
Raju Shah, President of ASHA Cellulose, highlighted the unique attributes of the collaboration. “With this partnership, we are confident that the unique combination of our polymer expertise and Colorcon’s technical prowess and customer reach will help us serve our customers better,” he said.
Simon Tasker, CEO of Colorcon, emphasized the strategic significance of the alliance, stating, “This partnership is a great example of our commitment to the pharmaceutical and nutraceutical industries. We are excited to bring together our two organizations to provide an enhanced product portfolio, high quality manufacturing and dedication to service excellence, supply reliability and technical expertise to our global customers.”
This collaboration aims to offer a comprehensive range of solutions for pharmaceutical and nutraceutical companies, including immediate release coatings, modified release technologies, functional excipients and more. The combined expertise of the two companies will also allow for greater innovation and customization to meet the unique needs and challenges of their customers.
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