PHILADELPHIA, PA — CMI Media Group, a strategic media healthcare agency and part of WPP, has appointed Andy Shaughnessy as Senior Vice President of Data Analytics within the firm’s Customer Insights & Analytics team. Shaughnessy will lead a team of data management experts while driving the agency’s mission to deliver actionable analytics across online and offline channels.
Bringing over 15 years of experience in pharmaceutical analytics, Shaughnessy is well-versed in omnichannel strategy and advanced digital analytics. His expertise promises to enhance operational efficiency, drive faster data deliverables, and ensure greater value for the agency’s clients.
“Andy’s superpower is making data accessible and understandable to everyone,” said Leanne Smith, EVP of Data Strategy and Governance at CMI Media Group. “He has utilized his strengths to achieve success in both agency and client capacities, making him a valuable fit at CMI Media Group.”
Shaughnessy’s career has been marked by significant accolades, including receiving the Best Analytics Team award from the Digital Analytics Association in 2020 and the runner-up spot in 2021. He has also earned three consecutive Global Recognition Awards from GSK between 2018 and 2020, as well as the prestigious Shire CEO Award in 2014.
His previous roles have focused on bridging the gap between operationalizing data and generating meaningful insights, building strong stakeholder relationships, and fostering organizational alignment to support analytics initiatives.
The appointment underscores CMI Media Group’s strategic commitment to advancing its data and analytics capabilities while ensuring clients receive efficient and impactful insights.
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