CHADDS FORD, PA — ClariMed, Inc. has announced the acquisition of We Are Human, a UK and US-based consultancy recognized for its expertise in user-focused design and research in medical technology innovation. The move broadens ClariMed’s geographic footprint, adding a state-of-the-art research facility in Atlanta while reinforcing its commitment to advancing human-centered medical technologies.
As part of the transaction, We Are Human founder Annmarie Nicolson will join ClariMed as Principal, bringing deep experience in early-stage formative research, contextual inquiry, and UX research for MedTech. The entire We Are Human team, along with its Atlanta laboratory, will become part of ClariMed, strengthening the company’s ability to support diverse patient populations in the Southeast region.
“This acquisition represents our continued commitment to our user-centered foundation while expanding our reach and strengthening our capabilities,” said ClariMed CEO Kelley Kendle. “Regional variability allows us to better address patients’ needs and advance our mission to make medical technology safer, more intuitive, and more impactful for the people who need it most.”
The acquisition enhances ClariMed’s position as an integrated medical device services partner, adding specialized expertise in user experience research, regulatory compliance, and design validation across US and UK markets. We Are Human also brings ISO 13485 certification and extensive experience with IEC-62366 and FDA guidance standards, having conducted research with hundreds of healthcare professionals, laypersons, and patient groups.
For Nicolson, the integration offers a natural fit. “Joining ClariMed represents an exciting opportunity to amplify our impact in healthcare through human-centered research and design,” she said. “Both organizations have a long-standing commitment to putting users first and creating products that truly make a difference in people’s lives.”
With this acquisition, ClariMed gains both strategic expansion and strengthened expertise, positioning the company to deliver more accessible, safe, and effective medical technologies to a growing global market.
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