PHILADELPHIA, PA — Braskem, the largest polyolefins producer in the Americas, and Fitesa, a global leader in nonwoven manufacturing, have announced the launch of Braskem’s I’m green™ bio-based high-density polyethylene (HDPE) specifically designed for nonwoven applications. This next-generation material is set to revolutionize the hygiene industry by offering a more sustainable alternative to traditional polyethylene while maintaining performance standards.
Manufactured from bioethanol derived from sugarcane, the I’m green™ HDPE boasts a negative carbon footprint and is optimized for high-speed Spunbond processes. The material provides measurable and traceable bio-based content, excels in process efficiency, and is fully recyclable within existing polyethylene recycling streams. These features empower manufacturers to enhance sustainability across the global hygiene supply chain without compromising quality or durability.
“We are excited to introduce our next-generation I’m green™ bio-based HDPE product to the market,” said Gustavo Lombardi, Biopolymers Business Development Director at Braskem. “This product represents a significant advancement in Braskem’s I’m green™ bio-based portfolio, aligning with our ambition to innovate and decarbonize the hygiene industry. By reducing the carbon footprint of final products, we can address climate change while maintaining performance excellence.”
The collaboration with Fitesa, which pioneered Spunbond nonwovens made with I’m green™ bio-based PE, aims to scale environmental progress within the industry. Fitesa will showcase its use of Braskem’s innovative material at IDEA25, a premier event for the nonwovens industry taking place April 29 to May 1 in Miami, FL.
“We are pleased to collaborate with Braskem to advance bio-polyethylene solutions for Spunbond processes,” said Ricardo Fasolo, Vice President for US & Canada at Fitesa. “This partnership solidifies our commitment to driving sustainability without sacrificing the quality or performance of our products. Together, Braskem and Fitesa are leading the way toward a more sustainable future for the nonwoven industry.”
By combining Braskem’s expertise in biopolymers with Fitesa’s Spunbond manufacturing capabilities, the partnership aims to set a new standard for environmentally responsible innovation in hygiene products. This collaboration exemplifies the potential of industry partnerships to drive meaningful progress in the fight against climate change.
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