CONSHOHOCKEN, PA — Philadelphia Eagles legend Brandon Graham may have stepped off the gridiron, but he’s not slowing down. The two-time Super Bowl champion is teaming up with Firstrust Bank, Philadelphia’s Hometown Bank® and the Official Bank of the Philadelphia Eagles, for a new marketing initiative aimed at empowering local businesses.
The “Edge” campaign, set to debut on August 22 during the Eagles’ preseason matchup against the New York Jets, highlights how Firstrust helps businesses stay competitive. Drawing on Graham’s reputation as one of the NFL’s most feared edge rushers, the campaign showcases his personality and sense of humor while positioning Firstrust as a relentless partner for growth and success.
“Brandon embodies the resilience, determination, and competitive spirit that drive Philadelphia forward,” said Richard J. Green, Executive Chairman and Owner of Firstrust Bank. “On the field, he dominated the edge. In business, Firstrust is just as relentless when it comes to helping local businesses find and maintain their edge.”
Graham, known for his leadership on and off the field, expressed his enthusiasm for the partnership. “My love for this city and my team will never fade,” he said. “Firstrust is a true teammate to businesses and community members across the region, encouraging growth and creating opportunities. I’m honored to work alongside them to help businesses find their edge.”
The integrated campaign includes TV and radio commercials, digital ads, billboards, in-branch displays, and social media features. Throughout the NFL season, Firstrust will also continue leveraging its status as the Eagles’ official bank to connect with fans and businesses alike through exclusive programs, themed products, and community events.
By combining hometown pride with strategic outreach, the partnership underscores Firstrust’s mission of providing both the financial tools and the local expertise businesses need to thrive in an increasingly competitive landscape.
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