Bradford White Expands Support for Skilled Trades With New Workforce Development Grant

Bradford White Corporation

AMBLER, PABradford White Corporation has renewed its partnership with Explore The Trades for a third consecutive year, reinforcing its long-term commitment to workforce development through its Industry Forward® program.

As part of the renewed collaboration, the company awarded a $21,185.48 grant to help expand Explore The Trades’ educational outreach and strengthen awareness of career opportunities in the plumbing, HVAC, and electrical trades.

The funding will directly support Explore The Trades’ poster kit program, an initiative launched in 2021 that connects schools and workforce agencies with resources to inspire students to consider careers in the skilled trades. The poster kits—distributed across the United States and Canada—illustrate the importance of the trades and encourage partnerships between educators and industry employers.

“There is a growing technical skills gap across the trades, making it essential to educate and to raise awareness,” said Neal Heyman, senior director of marketing at Bradford White. “That’s what Explore The Trades is doing, promoting diversity within the residential services field. Our ongoing partnership with them is an investment in the future of the skilled trades workforce.”

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As of September 18, 2025, Explore The Trades has distributed nearly 4,900 poster kits to more than 2,800 schools, workforce agencies, and home service companies across all 50 states, the District of Columbia, and four Canadian provinces. Through these efforts, more than 980,000 students have been introduced to trade-related career pathways outside the traditional four-year college model.

“Through our shared mission with Bradford White, we’re expanding awareness of the trades and of vocational training to more students, communities and languages,” said Kate Cinnamo, executive director at Explore The Trades. “This funding is critical as we develop additional Spanish-language materials and illustrated resources, all with the ultimate goal of seeing more young learners connect with jobs that make a difference.”

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Bradford White’s Industry Forward® program provides targeted grants to nonprofits and technical institutions that promote the essential role of skilled trade professionals in community well-being. By supporting educational outreach and training programs, the company continues to advance its mission of building a stronger, more sustainable trades workforce for the future.

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