CONSHOHOCKEN, PA — Steve Lucas, Chairman and CEO of Boomi™, has become a national bestselling author with his new book, Digital Impact: The Human Element of AI-Driven Transformation (Wiley). The book, which explores the role of empathy and ethics in navigating AI-powered business transformations, has resonated with readers and earned spots on several prominent bestseller lists.
Since its debut, Digital Impact secured the #11 position on the USA TODAY Bestselling Books list across all categories and ranked #3 among business books. It also entered Publishers Weekly’s Hardcover Nonfiction Bestseller List at #18, further demonstrating its broad appeal and strong national sales.
Lucas’s book presents a timely framework for leaders looking to balance technological innovation with human values like trust, responsibility, and purpose. Drawing on decades of leadership experience, Lucas argues for AI-driven transformations that put people first.
“Becoming a national bestseller is an incredible honor, but more importantly, it shows how urgent and universal this conversation has become,” Lucas said. “AI is transforming business at an unprecedented pace. Digital Impact is a call to action for leaders to ensure that transformation is guided by purpose, ethics, and a focus on people.”
With its early success and actionable insights, Digital Impact is shaping the dialogue for how businesses can unlock AI’s potential without losing sight of the human element.
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