PHILADELPHIA, PA — Aramark Sports + Entertainment (NYSE: ARMK) announced it is introducing new food, retail and fan experience offerings across eight Major League Baseball stadiums for the 2026 season, including expanded in-game promotions and new concessions ahead of the MLB All-Star Game in Philadelphia.
The company said the rollout includes new menu items, collectible souvenirs and the expansion of its “9-9-9 Challenge,” a food and beverage promotion available to fans age 21 and older.
The challenge, which features nine mini hot dogs and nine beers consumed over nine innings, was first introduced during the 2025 postseason at Citizens Bank Park and will now be available at multiple venues, including Citi Field, Citizens Bank Park, Coors Field, Daikin Park, Kauffman Stadium and Oracle Park.
Aramark said the offering will be sold in team-branded packaging and available while supplies last.
The company also introduced new souvenir items, including reusable beverage containers such as the Beer Bat, Cooler Cup and Fast Ball Souvenir Cup, along with a 98-ounce Popcorn Bat.
New concessions and menu items will be introduced across all eight partner stadiums, including venues in New York, Philadelphia, Denver, Houston, Kansas City, Boston, San Francisco and Pittsburgh.
At Citizens Bank Park, new offerings include items tied to Phillies players and local brands, with portions of proceeds from select items supporting charitable initiatives.
The additions are part of preparations for the 2026 MLB All-Star Game, scheduled for July 15 in Philadelphia.
Alison Birdwell, president and CEO of Aramark Sports + Entertainment, said the company is expanding offerings as part of the upcoming season and All-Star Game.
“With that momentum in mind, our teams set out to create new culinary concepts, reimagined retail experiences, and unique in-venue activations across our portfolio,” Birdwell said.
Other stadium-specific additions include new food concepts at Citi Field, Coors Field, Daikin Park, Kauffman Stadium, Fenway Park, Oracle Park and PNC Park, with menus reflecting local and regional influences.
Aramark said it operates more than 150 food, beverage and retail programs at sports and entertainment venues across North America.
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