PHILADELPHIA, PA – As students return to campuses across the nation, Aramark Collegiate Hospitality is rolling out a comprehensive slate of initiatives designed to align dining services more closely with student preferences, campus culture, and evolving expectations. The company’s strategy emphasizes personalization, culinary diversity, and the creation of spaces that foster community and belonging.
Jack Donovan, President and CEO of Aramark Collegiate Hospitality, underscored the approach as a response to student feedback. “Students are telling us what matters to them, and we’re responding in real time,” Donovan said. “It’s not just about collecting data—it’s about creating campus hospitality experiences that feel personal and purposeful and understanding students on a deeper level.”
Reimagining Feedback and Insights
Central to the company’s plan is a reworked system of listening and survey tools. These enhancements include streamlined, student-friendly surveys, updated terminology, and expanded reporting capabilities that deliver sharper insights and quicker responses to student needs. The launch of StudentLounge™, a new online platform for asynchronous feedback, will further strengthen the connection between Aramark and the student community.
Complementing these tools, Aramark introduced TrendScoop, a quarterly review of culinary and generational trends, providing campus operators and university partners with data-driven insights. Early findings indicate students prioritize flexibility, personalization, and convenience—factors reflected in Aramark’s new programs.
Culinary Innovation and New Dining Concepts
A centerpiece of Aramark’s 2025–2026 rollout is the expansion of its culinary offerings. Among the highlights:
- MEDI: A Mediterranean-inspired dining concept that allows students to customize bowls with options such as chicken shawarma, lamb meatballs, and fresh grains. After a successful pilot in spring 2025, the program will expand nationally this fall.
- Chef Grace Ramirez Collaboration: La Latina Cocina, developed in partnership with Ramirez, brings vibrant Latin American flavors to campuses. The menu will feature customizable bowls, tacos, and signature dishes such as the El Choripán Platter.
- Campus Smokehouse: A Southern-style barbecue option offering pulled pork, smoked chicken, saucy wings, and plant-based jackfruit, paired with classic sides like baked beans and green beans.
Beyond food, Aramark is focusing on wellness and community. REVIVE, a health-focused dining concept, will roll out this year, offering nutritious meals designed to support mental, emotional, and physical well-being. Meanwhile, The Gathering Place™, set to debut in 2026, will provide a dedicated space for student traditions and social connections.
Flexible Meal Plans and Technology Integration
Recognizing students’ demand for adaptability, Aramark is introducing Next Gen Meal Plans with “Create Your Own” and “Try Before You Buy” options. A new graduate student plan will also cater to the needs of an expanding segment of the campus population.
Technology is at the forefront of the company’s service model, with the upcoming myDiningHub platform offering improved digital access through updated websites and a forthcoming mobile app. In addition, the Grab & Gather™ program—bridging the gap between take-out and full catering—will be available nationwide, enabling student groups to conveniently organize small-scale events with affordable dining solutions.
Building Campus Belonging Through Food
Aramark’s approach underscores that dining services extend beyond sustenance. Through initiatives like Restaurant DestiNATIONS, which features rotating international cuisines, and a continued emphasis on creating spaces for interaction, the company aims to position campus dining as a cornerstone of community life.
With its mix of culinary innovation, flexible technology, and student-driven feedback, Aramark Collegiate Hospitality is positioning itself not only as a dining provider but as a partner in shaping campus culture for the 2025–2026 academic year and beyond.
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