PHILADELPHIA, PA — pharosIQ unveiled a major upgrade to its atlasIQ Intelligence Engine, positioning the platform as a high-speed activation tool designed to help B2B marketers identify, engage, and convert in-market audiences dramatically faster than traditional methods.
The company says its AI-driven system can now build fully engaged, conversion-ready buyer audiences in as little as 90 days — a process that often takes enterprise marketing teams a year or more. The enhanced engine blends large-scale content analysis, intent modeling, and human-led curation to create what pharosIQ describes as a “living, adaptive view” of global professional behavior.
“Most marketers spend years trying to build reliable, self-sustaining audiences,” said Anna Eliot, Chief Marketing Officer. “The atlasIQ Intelligence Engine fuses AI precision with human expertise, empowering brands to identify and activate buyers faster, adapt to shifting behaviors, and deliver measurable ROI in a fraction of the time.”
A Three-Part Model: Intelligence, Engagement, and Activation
At the core of the updated engine is a contextual AI framework capable of analyzing language, sentiment, and behavioral nuance across thousands of digital interactions. Rather than tracking topics at face value, the system evaluates why they matter, mapping buyer motivations across roles, industries, and regions.
These insights then feed into pharosIQ’s expert-led newsletter network, where subject-matter specialists produce targeted, trust-based content distributed across curated, topic-specific channels. The approach creates a continuous feedback loop: AI refines the themes audiences respond to, experts tailor content accordingly, and real-time data sharpens the engine’s targeting.
The final step — activation — focuses on converting previously passive professionals into “conversation-ready” buyers. The company says this method eliminates reliance on purchased lists or cold outreach, instead prioritizing verified professionals already demonstrating intent.
A Competitive Pitch to B2B Growth Leaders
pharosIQ says atlasIQ can help B2B organizations:
- Discover new accounts in oversaturated markets
- Build and grow audiences for emerging product segments
- Accelerate pipeline creation with buyers already primed for engagement
- Replace third-party leads with first-party, behavior-driven intelligence
“These advancements are helping global B2B leaders improve activation rates, accelerate pipeline velocity, and set a new benchmark for actionable first-party buyer intelligence,” said Chris Vriavas, Chief Strategy Officer.
As B2B teams face rising demand for measurable impact and shorter sales cycles, pharosIQ is betting that AI-driven contextual intelligence — paired with human subject-matter expertise — will become a defining advantage in modern market activation.
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