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National

CFPB Finalizes Rule to Ensure Fair Industry Standards in Open Banking

June 9, 2024June 9, 2024 - by Maryann Pugh
Consumer Financial Protection Bureau

WASHINGTON, D.C. — The Consumer Financial Protection Bureau (CFPB) has finalized a rule defining the qualifications for recognized industry standard-setting bodies. These bodies will issue standards that companies can use to comply with the upcoming Personal Financial Data Rights Rule. Finalized on June 5, 2024, the rule sets out the attributes required for standard-setting organizations to gain CFPB recognition and details the application process.

“Industry standards can be weaponized by dominant firms in order to maintain their market position, undermining competition for all,” said CFPB Director Rohit Chopra. “The rule will prevent these firms from rigging standards in their favor by identifying attributes the CFPB will use to recognize standard setters.”

The CFPB aims to accelerate the shift to open banking in the United States. Congress enacted personal financial data rights in 2010, ensuring consumers control over their financial data. This move is expected to create more opportunities for smaller financial institutions and startups. However, these rights have not fully taken effect as the CFPB had not previously issued a rule. In October 2023, the CFPB proposed a rule to implement these rights, which will be finalized soon.

Under the forthcoming Personal Financial Data Rights rule, companies will be allowed to use technical standards developed by approved standard-setting organizations. The new rule outlines how these organizations can seek formal recognition from the CFPB.

To be recognized, standard-setting bodies must demonstrate several key attributes:

  • Openness: The organization must be open to all interested parties, including public interest groups, app developers, and various financial firms. The CFPB will deny recognition to any body rigged in favor of specific industry players.
  • Transparency: Procedures must be transparent to participants and publicly available.
  • Balanced Decision-Making: Decision-making power must be balanced across all interested parties, including consumer groups and both large and small commercial entities. No single special interest can dominate.
  • Consensus: Standards development must proceed by consensus, considering comments and objections through fair and impartial processes.
  • Due Process and Appeals: The organization must use documented policies and procedures, provide adequate notice of meetings, time for reviewing drafts, access to views and objections, and a fair process for resolving conflicts. An appeals process must also be available for procedural disputes.
READ:  PurpleLab and Comscore Bring Privacy-Compliant Healthcare Audiences to The Trade Desk
Empowering Open Banking: CFPB’s Game-Changing Rule for Financial Freedom

This rule marks a significant step towards open banking in the U.S., ensuring that consumers have control over their financial data. It aims to level the playing field by preventing dominant firms from manipulating industry standards to their advantage. By promoting fairness and transparency, the CFPB hopes to foster innovation and competition in the financial sector.

The implications of this rule are far-reaching. For consumers, it means greater control and security over their personal financial information. For smaller financial institutions and startups, it opens doors to compete on an equal footing with larger, established firms. This, in turn, could lead to a surge in innovative financial products and services, benefiting the entire market.

Moreover, the rule aligns with global trends towards open banking, where consumer data portability is becoming the norm. The European Union, for instance, has already implemented similar measures under its PSD2 directive. By adopting comparable standards, the U.S. may enhance its competitiveness in the global financial economy.

Financial institutions must now prepare to align with these new standards. This involves reevaluating their data practices and ensuring compliance with the forthcoming Personal Financial Data Rights rule. Those that fail to conform risk losing consumer trust and potentially facing regulatory penalties.

In summary, the CFPB’s finalization of this rule ensures that the movement towards open banking in the U.S. is fair and transparent. It protects consumer rights and promotes competition, setting the stage for a more dynamic and inclusive financial ecosystem. As the CFPB moves forward with implementing the Personal Financial Data Rights rule, stakeholders across the financial sector will need to adapt to this new landscape, fostering an environment where innovation and consumer protection go hand in hand.

READ:  PurpleLab and Comscore Bring Privacy-Compliant Healthcare Audiences to The Trade Desk

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