WEST CHESTER, PA — Trellist Marketing and Technology has launched its new Annual Marketing Planning Tool, a data-driven diagnostic designed to help organizations evaluate the effectiveness of their marketing strategies and identify opportunities for growth.
The tool provides marketing leaders with an immediate snapshot of their overall performance, highlighting strengths, weaknesses, and areas requiring greater alignment. It is intended to help teams pinpoint inefficiencies and prioritize initiatives without the need for complex consulting sessions or generic templates.
“Marketing leaders are under pressure to do more with less,” said Maria Gunther, CEO at Trellist. “This tool takes the guesswork out of where to start, giving organizations clarity on what’s working, what’s missing, and what to prioritize next.”
The Annual Marketing Planning Tool delivers benchmarked insights within minutes, enabling more informed discussions around resource allocation and strategy. For companies seeking a more comprehensive approach, Trellist also offers its fixed-scope Annual Marketing Plan package, which builds on the tool’s findings to create a full strategy—complete with prioritized initiatives, budgets, timelines, and measurable success metrics.
By combining data analytics with strategic expertise, Trellist aims to simplify the annual planning process and help marketing teams make smarter, faster decisions in an increasingly competitive environment.
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