MALVERN, PA — Pacer Financial announced a new strategic partnership with financial technology firm Save®, a move aimed at giving financial advisors a broader set of tools to improve returns on client cash holdings. The agreement positions Pacer as both an investor and distribution partner for Save’s Liquid Market Savings Platform, a cash-management product designed to offer market-linked returns, daily liquidity, and expanded FDIC insurance coverage.
The partnership reflects growing demand for alternatives to traditional money-market funds as investors continue to hold historically high cash balances and adjust to shifting interest-rate conditions. Save’s platform blends insured bank deposits with exposure to broader equity markets, using technology and multiple banking relationships to distribute client capital across various FDIC-insured accounts. By extending insurance well beyond the standard $250,000 threshold, the structure aims to provide safety while seeking stronger return potential.
For Pacer, the arrangement aligns with its strategy of supplying advisors with products that address market and portfolio challenges. “At Pacer, we pride ourselves on being at the forefront of innovation in how we serve advisors and investors, and partnering with Save is a natural next step in that mission,” said Sean O’Hara, Director at Pacer Financial. He noted that the recent shift in Federal Reserve policy has heightened advisors’ focus on liquidity and yield, making a market-linked cash solution more relevant.
The collaboration also integrates Pacer’s exchange-traded funds into Save-built portfolios. The product lineup will include well-known Pacer ETFs such as COWZ, LCOW, and TRFK, alongside other benchmark funds. By incorporating ETFs into a structure with FDIC-backed principal protection, the firms aim to offer a solution that provides both security and the potential for equity-driven growth.
Save CEO and Founder Michael Nelskyla said the product arrives at a moment when broader economic conditions favor equities. “Macroeconomic trends point towards a continued rally in equities and risky assets,” he said, adding that the joint effort brings a new liquid cash option to market that allows investors to participate without taking on traditional equity risk.
The partnership broadens Pacer’s reach within the wealth-management ecosystem and introduces advisors to a cash-management product built around scalability, safety, and enhanced return potential.
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