BERWYN, PA — Envestnet has unveiled a major advancement in its alternative investment offerings, introducing professionally managed model portfolios featuring semi-liquid alternatives and alternative ETFs. Developed in collaboration with prominent asset managers such as BlackRock, Fidelity Investments, Franklin Templeton, and State Street Global Advisors, these solutions are now available through Envestnet’s Unified Managed Account (UMA) platform.
The launch reflects Envestnet’s commitment to equipping financial advisors with tools to integrate diverse and innovative investment options into client portfolios. As traditional markets contract—with the number of publicly traded companies decreasing from 8,800 in the 1990s to around 5,400 today—access to private markets has become increasingly essential for diversification and long-term growth.
“As innovation and growth continue to shift to the private markets, advisors need access to a broader set of tools to deliver truly diversified portfolios,” said Dana D’Auria, Group President of Envestnet Solutions and Co-Chief Investment Officer. “Alternatives—including real estate, infrastructure, private equity, private credit, and hedge funds—offer unique sources of return while often providing lower correlations to traditional assets.”
The new professionally managed model portfolios integrate semi-liquid strategies and alternative ETFs to create flexible investment options. These portfolios aim to deliver enhanced diversification, higher income potential, and long-term growth. Advisors can seamlessly incorporate these strategies into client accounts, leveraging the expertise of leading asset managers.
Eve Cout, Head of Solutions for BlackRock’s U.S. Wealth Business, praised the initiative, saying, “Advisors increasingly seek solutions that generate non-traditional income and access private markets. Through this collaboration with Envestnet, we’re redefining how advisors deliver income solutions to meet evolving client needs.”
Similarly, Fidelity’s Jordan Burgess emphasized the role of customization in modern wealth management. “Through this strategic relationship with Envestnet, Fidelity offers open-architecture custom model portfolios, providing exposure to private markets backed by institutional expertise,” Burgess explained.
Envestnet’s efforts build on a solid foundation in alternatives. The firm has integrated several industry-leading partners over the years, including CAIS and iCapital, while deepening its relationships with technology and reporting platforms like Arch and Canoe Intelligence. These partnerships have enabled a more sophisticated approach to alternative investments, streamlining processes such as capital call tracking and private market data aggregation.
Aaron Bauer, Head of Strategic Partnerships at Envestnet, highlighted the significance of the enhanced platform. “By combining robust technology with institutional-grade strategies, we’re making alternatives more accessible than ever. These advancements empower advisors to deliver personalized, modernized portfolios with precision, efficiency, and ease.”
The expansion of Envestnet’s alternatives ecosystem is part of a broader strategy to democratize access to private markets, helping advisors meet evolving market demands while maintaining operational simplicity. By the end of 2025, advisors will gain more tools to integrate alternatives directly into managed portfolios on the Envestnet platform, further bridging the gap between traditional assets and private market opportunities.
Envestnet’s ongoing focus on transparency, scale, and personalization positions it as a leader in creating innovative financial solutions for advisors and their clients.
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