WAYNE, PA — Axonic Insurance, a provider of annuity and investment solutions backed by Axonic Capital, has entered into a strategic alliance with iPipeline to enhance digital processing and expand distribution within the independent marketing organization (IMO) channel. The collaboration supports the launch of Axonic’s new VantagePoint multi-year guaranteed annuity (MYGA) and connects the insurer to the broad network of LIBRA Insurance Partners, the largest independently owned life insurance marketing organization in the United States.
The partnership centers on iPipeline’s AFFIRM platform, a digital, end-to-end order entry and processing system designed to eliminate errors and accelerate the annuity sales cycle. By integrating AFFIRM, Axonic aims to streamline contract execution, minimize not-in-good-order (NIGO) issues, and improve efficiency across distribution channels.
“Integrating iPipeline’s purpose-built annuities platform helps us simplify the buying process by removing all friction for today’s consumers who want and expect speed and simplicity,” said Axonic Insurance CEO Michael Gordon. “Partnering with LIBRA opens the door for us to help distributors, channels, and agents tackle their toughest challenges head-on.”
Through LIBRA’s national network of 90 partner firms, including independent brokerage general agents, producers, and financial institutions, Axonic’s VantagePoint MYGA will reach a wide range of distribution partners. The platform allows LIBRA members to submit business electronically, providing an advantage in an industry where tight margins and high administrative costs have long been a concern.
Richard Buteau, Senior Vice President of Operations at LIBRA, noted that the technology offers a competitive edge by reducing manual processes and error rates. “With Axonic powered by AFFIRM, high NIGO rates are no longer an issue. It’s better for clients, distributors, and everyone involved,” Buteau said.
Pat O’Donnell, Chief Executive Officer of iPipeline, added that the collaboration aligns with iPipeline’s mission to unify insurers, distributors, and technology providers through modern digital infrastructure. “BGAs can now take advantage of state-of-the-art order entry technology that broker-dealers already enjoy,” O’Donnell said. “This incredibly expands the current options BGAs have in introducing one of the state-of-the-art platforms.”
The AFFIRM platform also supports key industry data standards such as DTCC 103 and Product Profile for Annuities (PPfA), enabling easier integration of new products and faster market deployment — positioning Axonic for growth in an increasingly digital and competitive annuity landscape.
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