WEST CHESTER, PA — QVC® is ringing in the holiday season with a touch of Hollywood glamour, naming Kathy Hilton as its official “Mrs. Claus” for 2025. The lifestyle icon and entrepreneur, known for her signature elegance and humor, will headline QVC’s All Is Bright holiday campaign — a multi-platform celebration featuring exclusive product launches, interactive live shopping events, and an immersive holiday pop-up in New York City.
Hilton, who has earned the nickname “Queen of Christmas” among her fans, will bring her personal flair to QVC’s seasonal lineup through curated collections and festive experiences designed to make holiday shopping more joyful and accessible. “As QVC’s Mrs. Claus, I’m excited to bring that spirit to shoppers everywhere through glamorous gifts, entertaining essentials, and curated holiday moments,” Hilton said. “This season should be about sparkle, celebration, and ease — and I can’t wait to share it all.”
Exclusive Launches and Festive Experiences
Hilton’s collaboration introduces several new products to QVC shoppers, including a jewelry collection with Anna Zuckerman, a signature candle line with Slatkin & Co., and a limited-edition PrintFresh Pajama set debuting November 2. Each collection was curated by Hilton and designed to embody her approach to elegant yet effortless holiday living.
On November 4, Hilton will host her Annual Holiday Pajama Party live from her Bel-Air home, featuring celebrity guests, entertaining tips, and exclusive products showcased across QVC’s broadcast and TikTok platforms.
Later in the month, Hilton will take her holiday magic to New York City for Mrs. Claus’ Holiday House, a two-day pop-up experience on November 19–20 at Iron23 in the Flatiron District. The event will feature themed rooms, meet-and-greet opportunities, special product launches, and live shopping moments streamed to viewers nationwide.
QVC’s Expanding Holiday Footprint
Mara Sirhal, Chief Merchandising Officer at QVC, said the campaign reflects the company’s goal of blending tradition with modern retail innovation. “Kathy embodies the spirit of every woman who transforms holiday moments into joyful memories that last a lifetime,” Sirhal said. “From our TV broadcasts to live shopping on TikTok, we’re making it easier than ever to deck the halls and discover the perfect gifts for the Mrs. Claus in your life.”
For those unable to attend the New York pop-up, QVC will host a TikTok Shop Super Brand Day event on November 19, featuring live broadcasts directly from the Holiday House. The event will showcase Hilton’s curated collections alongside limited-time deals and festive appearances by QVC personalities.
A Modern Take on Holiday Tradition
Hilton’s appointment as QVC’s Mrs. Claus highlights the company’s broader strategy to blend entertainment and commerce through celebrity collaborations and social engagement. By tapping into Hilton’s cultural influence and digital following, QVC aims to connect with a new generation of shoppers who value personality-driven storytelling and immersive retail experiences.
With Hilton leading the charge, QVC’s 2025 holiday season promises to deliver more than just gift ideas — it offers a festive, interactive experience that captures the joy, nostalgia, and sparkle of the season.
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