WEST CHESTER, PA — QVC® is turning up the holiday magic early as it launches its largest-ever “Christmas in July” celebration, inviting shoppers to embrace the season of giving well before December. Now in its 38th year, the beloved month-long event promises a joyful lineup of celebrity “Merrymakers,” exclusive products, and nonstop inspiration through July 31.
This year’s festivities are headlined by a star-studded cast: Elton John, Martha Stewart, Kathy Hilton, Kim Gravel, and QVC’s Q50 Ambassador Babs Costello, who takes on the newly minted role of Chief Cheer Officer (CCO). Costello, widely known as “America’s Grandma” and a go-to entertaining expert, will guide viewers through gifting ideas, style finds, and festive inspiration to create holiday magic at home.
“There’s nothing like the joy of giving, and with QVC’s ‘Christmas in July’ you don’t have to wait until December to feel it,” said Costello. “I’m thrilled to help bring the fun, the sparkle, and the spirit of the season to life all month long.”
Key highlights from this year’s event include:
- Kathy Hilton, often dubbed the “Queen of Christmas,” shared her signature holiday styling tips on July 12. She curated an exclusive tree design for QVC that is being showcased on social media.
- Kim Gravel, Q50 Ambassador and tastemaker, is introducing a fresh collection from her LWYA décor line. Expect southern-inspired pieces like trees, wreaths, pillows, and accents that bring warmth and charm to any holiday setup.
- Elton John joins the celebration with a touch of luxury, offering a new line of candles and reed diffusers in collaboration with Slatkin + Co—perfect for gifting or adding a touch of glam to your space.
- Martha Stewart, the ultimate guide to all things holiday, has crafted a comprehensive list of hosting essentials, décor must-haves, and timeless gift suggestions designed to impress even the hardest-to-please recipients.
Beyond the shopping, QVC’s “Christmas in July” programming expands to its free streaming platforms, QVC+ and HSN+. Shoppers can enjoy exclusive shows and events all month, including:
- The series premiere of “Wrapped!,” a gift-wrapping competition hosted by Ricki Lake (debuting July 8).
- New themed episodes of “Busy This Week” with Busy Philipps, “Gift Boss” with Chelsea Phillips Reid, and “Open Invitation” with Nancy Yoon.
Fans can also join the festivities by entering the Merrymaker Sweepstakes starting July 17. By following QVC and Babs Costello on Instagram and commenting with #QVCCIJgiveaway on a dedicated post, participants have the chance to win a curated collection of Babs’ favorite holiday picks.
With hundreds of deals across décor, fashion, gourmet treats, beauty, and more, QVC’s “Christmas in July” is designed to help shoppers get a head start on the holidays — and add a little sparkle to summer.
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