WAYNE, PA — PPR Capital Management has appointed Heather Crowell as chief marketing officer, bringing a seasoned real estate and investor relations executive into a key leadership role as the firm pursues long-term expansion and a more diversified investment platform.
Crowell, a 20-year commercial real estate veteran, will oversee marketing strategy, brand positioning, and investor communications. PPR said her mandate includes elevating the firm’s visibility, strengthening engagement with accredited and institutional investors, and supporting the company’s ongoing multi-year strategy to broaden its investment capabilities.
Crowell most recently served as an executive vice president at Gregory, where she advised both public and private companies on transformational initiatives and advanced investor engagement programs. Earlier in her career, she held an executive vice president role at PREIT, leading nationally recognized marketing efforts and managing the rollout of major real estate developments.
Steve Meyer, CEO of PPR Capital Management, said Crowell brings a rare blend of strategic insight, creative leadership, and operational discipline. He noted that her experience across investor relations, asset management, and corporate strategy will be central to scaling PPR’s fundraising engine and expanding its reach.
Crowell said joining PPR at a pivotal moment presents an opportunity to help shape a growing platform with a disciplined approach to value creation. She emphasized her focus on clarifying the firm’s strategic evolution and demonstrating how its expansion efforts are designed to strengthen long-term outcomes for investors.
PPR, now approaching its 20-year mark, has been recognized for rapid growth and workplace excellence, recently topping the Philadelphia Business Journal’s Fastest Growing Companies list and earning a spot on the 2024 Inc. 5000. Through its “PPR Next” strategy, the firm is expanding beyond its core strengths in distressed assets, institutional mortgages, and commercial real estate to offer a wider array of investment options.
Company leaders said Crowell’s appointment highlights PPR’s commitment to building the talent and infrastructure needed to support sustained growth and an enhanced investor experience.
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