MALVERN, PA — Pacer ETFs is celebrating a decade of growth, product innovation, and leadership, marking its 10th anniversary with $46 billion in assets under management (AUM) as of December 31, 2024. Since its founding in 2015, the firm has evolved from a disruptor in the investment space to a recognized leader, bringing innovative, strategy-driven ETF solutions to investors and financial advisors alike.
“Ten years ago, we set out to build something different, an investment firm driven by purpose, not just performance,” said Joe Thomson, Founder and President of Pacer ETFs. “We believed then, as we do now, that investors deserve strategies built on fundamentals. That belief has been the engine behind our growth from day one.”
Pacer’s early achievements included growing its AUM to $665 million in its first year, a figure that has climbed steadily, reaching $19.57 billion by the end of 2022 and skyrocketing to $35.11 billion in 2023, representing a 79.4% year-over-year increase. The firm’s success is bolstered by a robust lineup of 54 ETFs tailored to meet diverse investor goals, including wealth building and retirement planning.
Cash Cows ETF™ Series Drives Success
At the heart of Pacer’s growth is its flagship Cash Cows ETF™ Series, which uses a free cash flow yield screen to identify quality companies trading at attractive valuations. The series, now exceeding $30 billion in AUM across multiple strategies, is led by the Pacer US Cash Cows 100 ETF (COWZ), with $21 billion in assets, and the Pacer US Small Cap Cash Cows ETF (CALF), with $4 billion in AUM as of May 30, 2025.
The series has also expanded globally, including offerings under the Cash Cows UCITS ETFs. Additionally, the firm launched a growth-focused sleeve in 2022 that identifies opportunities using a free cash flow margin screen, highlighted by the success of the Pacer US Large Cap Cash Cows Growth Leaders ETF (COWG), recently reaching $1.8 billion in AUM.
Industry Recognition and Continued Innovation
Pacer’s unique approach has earned widespread recognition. Notably, the Pacer Cash Cows Index® ETF Series was named ETF Suite of the Year at the 2024 With Intelligence Mutual Fund & ETF Awards, and the Pacer US Small Cap Cash Cows 100 ETF (CALF) was awarded ETF of the Year at the 2024 etf.com Awards.
Beyond Cash Cows, the firm’s Trendpilot® Series remains another hallmark of innovation, providing strategies to help investors manage downside risk while participating in market growth. The series holds more than $5 billion in AUM, with flagship funds including the Pacer Trendpilot US Large Cap ETF (PTLC) at $3.2 billion and the Pacer Trendpilot 100 ETF (PTNQ) at $1.2 billion as of May 30, 2025.
Dedicated to People and Advisors
Pacer’s people and culture have fueled its growth, doubling its workforce from 71 employees in 2019 to over 155 in 2025. The firm was recognized as a Top Workplace Winner by The Philadelphia Inquirer for the second consecutive year.
“We’re proud of the strategies we’ve brought to market, but what matters most is the trust advisors and investors continue to place in us,” said Sean O’Hara, President of Pacer ETFs Distributors. “Those long-term relationships have allowed us to grow with intention while staying focused on delivering differentiated, rules-based ETFs that provide real value in today’s markets.”
Looking Ahead
Pacer ETFs plans to expand its global footprint, launch new ETFs, and continue its commitment to delivering innovative, rules-based strategies that help investors achieve their financial goals. With its foundation of growth and innovation, the firm is poised to lead the ETF industry into the next decade.
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