WAYNE, PA — PPR Capital Management has appointed seasoned real estate executive Heather Crowell as its new Chief Marketing Officer, tapping a 20-year industry veteran to help lead the firm through an aggressive strategic expansion and sharpen its profile among investors.
Crowell, who previously served as Executive Vice President at Gregory and before that at PREIT, brings extensive experience in investor relations, marketing, corporate strategy, and asset management. At both firms, she helped guide major transformations, launched high-profile real estate developments, and built award-winning communications teams.
In her new role, Crowell will oversee PPR’s marketing strategy, investor experience, and brand positioning as the company executes its multi-year “PPR Next” growth plan. The initiative aims to diversify the firm’s investment platform while maintaining its focus on distressed assets, institutional mortgages, and commercial real estate.
“Heather is a rare combination of strategic thinker, creative marketer, and operational executor,” said Steve Meyer, CEO of PPR Capital Management. He said her deep understanding of investor behavior and proven ability to elevate visibility “will be instrumental as we scale PPR’s fundraising engine and broaden our audience of accredited investors and institutional partners.”
Crowell said she is joining PPR at a defining moment. “The firm’s commitment to investor success and disciplined approach to value creation across market cycles is truly distinctive,” she said. Her focus, she added, will be on amplifying PPR’s value proposition and helping investors understand how the firm’s evolution enhances long-term outcomes.
Founded nearly two decades ago, PPR has recently earned top regional and national distinctions, including first place on the Philadelphia Business Journal’s Fastest Growing Companies list and a spot on the 2024 Inc. 5000 ranking of the country’s fastest-growing private companies. The firm has also been named one of the region’s Best Places to Work.
With the addition of Crowell, PPR says it is doubling down on expanding capabilities, strengthening investor engagement, and sustaining the rapid momentum behind its latest growth strategy.
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