2X Appoints Amber Tobias to Lead Corporate Development and M&A Strategy

2X

MALVERN, PA2X has named Amber Tobias as Senior Vice President of Corporate Development, signaling a stronger push into strategic acquisitions following its recent investment activity and successful integrations.

Tobias brings over a decade of experience in corporate development and private equity-backed M&A, including prior roles at FluentStream, Aspirion, and Illuminate Education. She will be responsible for leading 2X’s acquisition pipeline, including deal sourcing, execution, and integration.

Her appointment comes as 2X expands its inorganic growth strategy, following the acquisitions of StraightArrow and Intelligent Demand and a strategic investment in Get Levrg. The company is backed by Insight Partners and Recognize Partners.

“Amber’s appointment comes at exactly the right time in 2X’s evolution,” said Dom Colasante, CEO of 2X. “She’s worked across private equity and PE-backed portfolio companies and has an outstanding track record of creating great outcomes for acquired company employees, customers, and platform acquirers. Her expertise in building inorganic growth strategies and gaining strong organizational buy-in will be instrumental as we continue to expand our capabilities and market presence through strategic acquisitions.”

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Before joining 2X, Tobias served as Head of Corporate Development at FluentStream, a PSG portfolio company, where she led the company’s programmatic M&A strategy. Her background also includes work at Nadavon Capital Partners and multiple integration-focused roles across the PE landscape.

“I’m excited to join the 2X team and contribute to the company’s impressive growth trajectory,” Tobias said. “2X has built something truly special with their innovative subscription-based go-to-market services, and their recent strategic acquisitions demonstrate a thoughtful approach to expanding capabilities while maintaining service excellence. I look forward to working with our world-class investors Recognize Partners and Insight Partners, Dom, and the entire 2X team to identify and execute acquisitions that strengthen 2X’s market leadership and create value for clients, employees, and stakeholders. We’re eager to partner with businesses that share our values and are looking for a strategic home to scale their next chapter.”

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Tobias holds a Bachelor of Business Administration in Finance from Indiana University Bloomington and an MBA from California State University, Monterey Bay.

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