EXTON, PA — Citadel Credit Union is accelerating its bid to become a major force in Greater Philadelphia’s business banking market, unveiling new investments, expanded leadership, and fresh U.S. Small Business Administration (SBA) lending certification aimed at boosting access to capital for local entrepreneurs.
The push reflects Citadel’s broader strategy to redefine how a community-based, member-owned financial institution can serve small and midsize businesses. Under Chief Commercial Banking Officer Tom Sebok and Head of Business Banking John Zarrillo, the credit union has built a full-service platform blending regional expertise, modern technology, and relationship-driven service.
“Credit unions are no longer the small players people once assumed,” Sebok said. “We’re demonstrating that a not-for-profit, member-owned credit union can deliver the same level of expertise, technology, and credit solutions as the largest banks — but with a community-focus that puts people and purpose first.”
A Larger, More Specialized Business Banking Team
Over the past year, Citadel has nearly doubled the size of its Business Services division, adding senior relationship managers, lending specialists, and directors across southeastern Pennsylvania and Philadelphia. Many bring decades of experience from major regional institutions, reinforcing Citadel’s approach to personalized business banking.
The credit union’s new SBA lender status expands its ability to provide government-backed financing for entrepreneurs, including loans for working capital, equipment purchases, and expansion projects. The designation is expected to be a key growth driver as demand for flexible capital solutions rises among small businesses.
Technology Designed for Modern Business Needs
Citadel has also invested heavily in digital infrastructure, introducing advanced cash-management tools, integrated payroll solutions, and enhanced fraud-prevention technology. The goal, said Chief Lending Officer Michael Desimone, is to pair seamless digital tools with local, long-term relationship support.
“Business owners today expect intuitive digital tools,” Desimone said. “But what truly sets Citadel apart is the personal guidance and partnership we bring to every relationship. We’re here to help local businesses not only access capital but grow, hire, and strengthen the neighborhoods we all share.”
Spotlighting Local Entrepreneurs
To deepen engagement with the business community, Citadel recently launched the “Open for Business” podcast, hosted by Sebok. The series features interviews with Philadelphia-area entrepreneurs and offers practical insight into leadership, growth, and the realities of running a business. Episodes are available on major podcast platforms and Citadel’s website.
A Growing Footprint in Philadelphia
Citadel plans to open at least three new Philadelphia branches over the next two years, a move signaling the credit union’s long-term commitment to the region’s business community. Unlike traditional banks, Citadel reinvests earnings into member benefits rather than shareholder returns, allowing the institution to offer competitive rates, lower fees, and highly tailored support.
“Our goal is simple,” said Bill Brown, Citadel’s president and CEO. “To be the trusted financial partner that helps local businesses grow, hire, and build stronger communities. Credit unions like Citadel exist to serve people, not profits — and that difference truly matters.”
Citadel’s expansion marks a notable shift in the region’s financial landscape as credit unions increasingly position themselves as viable alternatives for businesses seeking both modern banking tools and community-driven relationships.
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