PENNSYLVANIA — As winter shopping heats up nationwide, a new survey of 3,002 consumers shows that independent boutiques — not big-box retailers — are increasingly shaping how Americans dress for the cold without overspending. Two Pennsylvania stores ranked among the nation’s most beloved destinations for affordable winter fashion: By A Thread Boutique in State College (#15) and E. Lane Boutique in Erie (#45).
The survey, conducted by Advance America, highlights where shoppers are turning for stylish, budget-conscious cold-weather essentials. The findings arrive at a moment when inflation and shifting spending habits are pushing consumers to re-evaluate how and where they buy winter apparel.
Across the country, Chicago’s Alice & Wonder claimed the top spot, followed by Mure + Grand in New York City and Apricot Lane Boutique in Moorestown, New Jersey. The top 10 list spans a mix of consignment shops, regionally owned boutiques, and curated fashion stores — all offering layers, knits, and outerwear at prices consumers say deliver strong value.
Laura McCutcheon, Advance America’s vice president of marketing, said this year’s rankings show a broader shift in how shoppers define affordability. She noted that customers aren’t simply seeking low prices; they’re prioritizing quality, versatility, and stores that understand the nuances of winter dressing in different climates. “Independent retailers have become the heartbeat of that shift, blending local style with practicality in a way big-box stores can’t match,” she said.
By A Thread Boutique and E. Lane Boutique represent that trend within Pennsylvania. The State College shop has built a following for contemporary women’s fashion and accessible price points. In Erie, E. Lane Boutique offers curated apparel and accessories that balance style with everyday practicality — a strong draw for customers facing the region’s lake-effect winters.
With temperatures dropping and budgets tightening, shoppers are gravitating toward retailers that deliver both warmth and value. This year’s survey suggests independent boutiques will play an even bigger role in shaping how Americans layer up for the season ahead.
For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.