VALLEY FORGE, PA — Investors who receive personalized financial advice are reaping far more than just improved portfolio performance, according to new research from Vanguard. The firm’s Emotional & Time Value of Advice survey reveals that advised investors experience greater peace of mind, reduced stress, and significant time savings compared to those who manage their finances alone.
The findings underscore the often-overlooked value of financial advice, extending beyond the traditional focus on returns and financial planning. “This research reinforces what we’ve long believed: the value of advice is multidimensional, even extending beyond portfolio construction and financial planning interventions,” said Joanna Rotenberg, Managing Director of Vanguard Advice & Wealth Management.
Among the standout results, 86% of advised investors reported feeling more at ease about their financial future. Whether working with a human advisor or using a digital-only platform, these clients experienced a stronger sense of confidence and security. Additionally, more than 60% of those advised by humans noted reduced feelings of anxiety, worry, sadness, and disappointment, instead describing emotions of satisfaction and pride in their financial decision-making.
Time savings emerged as another major benefit. According to the survey, three out of four advised investors reported gaining back precious hours in their week—amounting to a median of two hours saved per week, or more than 100 hours annually. This freed-up time allowed them to focus on activities they value most, such as spending time with family, enjoying hobbies, or prioritizing personal health.
The study also highlights that digital advice solutions can be particularly appealing for those hesitant to seek help due to fear of judgment. In fact, 85% of digitally advised clients shared that they did not feel ashamed using these services, emphasizing the accessibility and emotional comfort of technology-driven guidance.
Paulo Costa, Ph.D., CFP®, Vanguard’s Senior Behavioral Economist, stressed the broader impact of these findings. “Our research spotlights real impact around how advice makes people feel—more confident and less stressed about their financial lives,” Costa explained. “When we overlook the emotional and time value of advice, we risk undervaluing its true impact. It’s not just about dollars and cents; it’s about confidence, clarity, and life well-being.”
The survey, conducted in July 2024, included responses from over 12,000 Vanguard investors, with a focus on measuring the emotional and time-related value of financial advice. In total, 7,746 advised clients participated, spanning both working and retired individuals.
Vanguard’s latest research builds on its established work quantifying the financial value of advice and positions personalized guidance as a critical component of holistic financial well-being.
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