COATESVILLE, PA — A homegrown artist with a vision far beyond the stage, Malik Mos High—born Randolph Green—is redefining the independent music and wellness scene with the launch of Royal Frequency, a campaign blending performance, community healing, and cultural storytelling.
Emerging from Chester County’s creative underground, Malik Mos High is channeling his local roots into a broader movement. After energizing crowds at Coatesville First Fridays and the Morton, PA Festival, where he and producer Norm Beats performed the fan-favorite “Tippy Toes,” the artist is taking his message further with a multifaceted rollout that pairs music with intention-driven products and digital storytelling.
At the heart of the campaign is Born Hope, the flagship visualizer that encapsulates the project’s spirit—resilience, identity, and transformation. Accompanied by high-quality cinematography and a message of self-empowerment, it signals a deliberate pivot away from traditional music marketing toward something deeper.
“Royal Frequency is more than a vibe—it’s a lifestyle rooted in rhythm, truth, and transformation,” said Randolph. “We’re reclaiming our stories and healing through art.”
Beyond music, Royal Frequency spans two wellness and lifestyle brands—Weareroyalty.org and Selfworkx.com—which offer handcrafted blends like Citrus Clarity Tonic, Evening Ember, and Glow Flow Nectar. Each product is paired with poetic narratives designed to foster emotional wellness and daily ritual.
What sets this campaign apart is the strategic integration of community and commerce. Drawing from a background in CRM automation, direct-to-consumer marketing, and brand storytelling, Randolph is building an independent platform that rivals corporate campaigns—without abandoning his message or identity. His partnership with Norm Beats adds musical depth, merging conscious lyricism with genre-defying beats to create experiences that are both visceral and therapeutic.
Why It Matters:
- Rooted in Coatesville: Randolph’s work is unapologetically local, serving as a source of pride and visibility for Chester County.
- Cultural Healing: Each activation—whether a performance, product, or poem—is designed to spark self-awareness and community dialogue.
- Independent Blueprint: Royal Frequency is a case study in grassroots branding, merging art and entrepreneurship with social purpose.
As independent creators look for ways to cut through the noise, Royal Frequency offers a fresh blueprint: authentic, intentional, and deeply connected to the community it serves.
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