NEW YORK, NY & MALVERN, PA — 2X has taken a decisive step to redefine how enterprise marketing and revenue teams operate, acquiring The Kiln, a high-performing Clay partner known for its deep expertise in go-to-market, or GTM, engineering.
The deal pushes 2X beyond traditional marketing execution into full-scale GTM orchestration, positioning the company as one of the first Marketing-as-a-Service operators with the scale to manage both strategy and execution across the entire marketing and revenue technology stack.
The Kiln brings specialized GTM engineering talent, while 2X contributes an enterprise-grade delivery engine of nearly 1,300 employees across the United States, Malaysia and the Philippines. Together, they are targeting a growing gap in the market: small and mid-size businesses have embraced GTM engineering through boutique agencies, but large enterprises need that same innovation wrapped in global infrastructure, repeatable frameworks and operational stability.
Backed by private-equity firms Recognize and Insight Partners, 2X is building a platform designed to orchestrate every layer of enterprise revenue generation. That includes identifying in-market accounts, enriching and scoring contacts, automating personalized outreach and executing campaigns at scale. With recent acquisitions such as Intelligent Demand and Outbound Funnel, the company has assembled deep expertise across major revenue and marketing platforms, including 6sense, Salesforce, Adobe, HubSpot, Clay, Gong, Bombora, WordPress, Google and Meta.
Dom Colasante, chief executive of the Greater Philadelphia-based company, said the acquisition reflects a fundamental shift in what large organizations now expect from their marketing partners. Instead of isolated demand generation or content services, he said, 2X is now positioned to manage the entire GTM system, connecting marketing, sales and revenue operations through a unified technology and execution model.
For The Kiln, which is led in New York City by co-founders Patrick Spychalski and Mathias Powell, the move solves a different challenge: scale. The firm built its reputation helping clients unlock revenue through Clay-powered GTM engineering, but serving enterprise customers requires a global delivery footprint and deeper operational support.
Spychalski said joining 2X allows The Kiln to keep doing what it does best while gaining access to the infrastructure and enterprise relationships needed to bring its model to much larger organizations.
The deal also has symbolic weight inside the Clay ecosystem. Varun Anand, a co-founder of Clay, said The Kiln has been one of the platform’s standout partners, and the combination with 2X gives its founders a path to drive wider adoption of GTM engineering across global enterprises.
For customers, the pitch is straightforward: fewer vendors, faster execution and tighter alignment between strategy, technology and revenue outcomes. By offering a single partner for both GTM planning and day-to-day execution, 2X is betting that enterprises will trade fragmented agency and software stacks for a more integrated, managed-services model.
In an industry crowded with point solutions and niche providers, the acquisition signals a broader consolidation around platforms that promise not just tools, but predictable, end-to-end revenue growth.
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