PHILADELPHIA, PA — Rally House’s rapid expansion across the country has earned more than new storefronts — it has earned national recognition. The retailer was awarded the Brandon Hall Group™ Gold Award for Excellence in the “Best Use of AI for Talent Acquisition,” following a transformative overhaul of its hiring strategy powered by Phenom’s AI-driven recruitment platform.
The company’s footprint grew from 140 to nearly 300 stores, creating a surge in hiring needs that traditional recruiting models couldn’t match. Rally House partnered with Phenom to build a tech-enabled hiring engine tailored to retail’s fast pace and seasonal volatility. The rollout included mobile-first QR code job applications, AI-enabled chatbot screening, automated interview scheduling, and predictive hiring campaigns designed to anticipate staffing needs before they emerged.
Rally House leaned heavily on real-time data to forecast demand — even incorporating sports betting odds during playoff periods — allowing the company to launch targeted hiring campaigns ahead of store openings. By maintaining human oversight alongside automation, store managers retained control of final hiring decisions while offloading administrative work to AI.
The results were substantial. Within three months, the platform automatically scheduled more than 5,800 interviews, reducing time-to-interview from days to hours. Automated workflows saved 10,000 hours of labor, the equivalent of five full-time recruiters, enabling managers to focus on store operations. The company hired 7,992 employees in 2024 through the new system while achieving 122% cost savings by reducing dependence on paid job ads and optimizing sourcing strategies.
Rally House leaders credit the transformation with improving both speed and candidate quality. Talent Acquisition Manager Bryan Brazil said the technology helped surface top applicants while preserving the personal connection essential in high-growth retail environments.
Brandon Hall Group, in announcing this year’s winners, highlighted Rally House as an example of how organizations can use AI to improve hiring efficiency without sacrificing the human experience. The award places the retailer among a growing number of companies redefining talent acquisition through data-driven decision-making and modern automation tools.
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