CONSHOHOCKEN, PA — Deerfield Group has unveiled a new brand identity designed to reflect its expanded role as a full-service healthcare marketing partner. The move follows the July acquisition of New Jersey–based Triple Threat Communications (TTC), which will now operate under the Deerfield name.
The rebrand underscores Deerfield’s strategy of blending scientific expertise with creative execution to help healthcare companies navigate the path from innovation to commercialization. By folding TTC into its operations, Deerfield aims to combine what it calls TTC’s “kinetic creative DNA” with its own strategic and tactical capabilities, offering clients a more integrated approach to branding and communications.
“This is more than a brand refresh, it’s a redefinition of how we serve our clients,” said Frank Burrell, CEO of Deerfield. “Today’s healthcare innovators require fast-moving, strategic partners who can flex with them. By combining TTC’s creative strength with our strategic expertise and tactical execution, we’re unleashing brand potential at every stage of a company’s life cycle.”
Deerfield’s expanded platform spans marketing strategy, scientific storytelling, content creation, media, public relations, digital engagement, and analytics. The agency positions itself as both agile and scalable, emphasizing data-driven insights and expressive storytelling to meet the needs of healthcare innovators.
To support its growth, Deerfield has appointed Tim Frank as its first chief commercial officer. Frank will continue leading key accounts while shaping new offerings to expand the firm’s service mix. “Our evolved brand is a direct expression of how we work together as a collective team: bold when needed, nimble by design, and relentlessly focused on elevating our clients’ impact,” Frank said.
The brand evolution builds on a series of acquisitions—including Verge Scientific Communications and Embedded—chosen to strengthen Deerfield’s cultural alignment and breadth of expertise. Together, the integrated teams are positioned to deliver performance-driven solutions tailored to the increasingly complex demands of healthcare marketing.
By unifying its portfolio under a single identity, Deerfield is signaling its ambition to operate not just as a service provider, but as a strategic partner for healthcare companies seeking to accelerate growth and sharpen their market presence.
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