PHILADELPHIA, PA — As the 2025 NCAA football season kicks off, Aramark is positioning itself at the center of the college game day experience, delivering hospitality services at more than 30 stadiums nationwide. The company now supports over 200 Division I football games each year, providing food, beverage, retail, and premium services designed to enhance both student life and fan engagement.
With an estimated two million fans expected at venues served by Aramark this season, the company is leveraging its expertise across campus dining, stadium concessions, retail, and premium suites to deliver seamless, customized experiences. “What truly differentiates Aramark is our ability to harness our collective knowledge and talents across all our lines of business,” said Marc Bruno, Chief Operating Officer. “From campus dining to stadium concessions, retail stores to premium suites, we are able to deliver experiences reflecting each school’s culture and meeting the needs of every stakeholder.”
New Partnerships and Expanded Presence
Aramark’s recent partnerships with Arizona State University and the University of Nebraska strengthen its footprint in the Big 12 and Big Ten, solidifying its role as a leading provider of integrated campus and athletics services. The company’s approach tailors solutions to the specific needs of each institution, ensuring consistency while reflecting individual campus cultures.
Technology-Driven Enhancements
Investments in upgraded point-of-sale systems and real-time data analytics are enabling Aramark to refine offerings in real time and personalize the fan experience. The company has applied the same data-driven strategies that have proven successful in professional sports, now adapted to the collegiate level to improve efficiency and engagement.
Responsible Alcohol Service
Aramark has also taken a leadership role in responsible alcohol sales at collegiate events, having pioneered the introduction of beer service in campus stadiums. Its data-informed, campus-sensitive policies are designed to balance evolving expectations with safety and integrity.
“College football is a cornerstone of campus life and community pride, and we’re honored to play a role in enhancing that experience,” Bruno said.
By combining hospitality expertise with technology and tailored solutions, Aramark is setting a new standard for how universities approach game day operations—one that integrates the campus experience with the excitement of kickoff.
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