LITITZ, PA — Marketing technology firm Listrak has launched its Season of Success: Holiday Resource Center, a comprehensive suite of tools aimed at helping retailers navigate the 2025 holiday season with greater efficiency and impact.
The initiative comes as industry forecasts suggest shoppers will begin holiday buying earlier this year, with heightened expectations around pricing, personalization, and seamless cross-channel experiences.
“As retailers prepare for Holiday 2025, marketers can expect consumers will start shopping earlier, bringing high expectations around price, personalization and seamless experiences across online and in-store,” said Jamie Elden, Listrak’s Chief Revenue Officer. “While Listrak’s industry experts work closely with our clients on customized insights and strategies, our team also has curated the 2025 Holiday Resource Center, our online library of tools and insights available to the industry at large.”
The Holiday Resource Center features several key offerings:
- Marketing Guide Monthly Calendar – A strategic roadmap detailing key retail moments, monthly themes, and critical shipping deadlines to help marketers plan and execute campaigns effectively through January.
- Holiday Testing Checklist – Fifteen high-impact tests designed to identify winning strategies ahead of the season’s peak, enabling early optimization.
- Holiday Strategy Sessions – A video series delivering expert perspectives on trends and performance-driving tactics.
- 2024 Insights Worth Revisiting – A recap of last year’s benchmarks and proven strategies for boosting holiday sales.
The launch builds on Listrak’s recent release of its Retail Outlook Reports for H2 2025, which cover Fashion, Beauty, and General Retail. These reports analyze current market trends and offer actionable strategies for capturing consumer demand during the second half of the year and into the holiday period.
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