MALVERN, PA — B2B services provider 2X has acquired Outbound Funnel, a leading revenue operations consultancy known for its deep expertise in AI-driven sales engagement and GTM (go-to-market) technology platforms. The acquisition marks a strategic expansion of 2X’s capabilities in revenue operations and managed services.
With over 800 Outreach implementations and more than 600 Gong deployments, Outbound Funnel has built a reputation as the most experienced integration partner across platforms like SalesLoft, 6sense, and MadKudu. The firm’s client roster includes high-profile companies such as Intercom, Siemens, Affirm, and Asana, often leading complex migrations and consolidations of GTM systems.
2X CEO Dom Colasante said the acquisition strengthens the company’s position as a full-spectrum services provider in the GTM space. “Revenue operations has become the strategic backbone of modern GTM organizations,” Colasante noted. “Adding Outbound Funnel brings unparalleled implementation and AI expertise to our managed services platform.”
The deal follows 2X’s earlier acquisition of Intelligent Demand and further advances its goal of offering end-to-end RevOps advisory and execution. With this latest move, 2X positions itself as a top partner for enterprises looking to deploy AI-powered GTM technologies while receiving long-term operational support.
Outbound Funnel brings specialized capabilities in AI-based platforms that focus on conversation intelligence, predictive analytics, and automated workflows. These include integrations with Gong, ChiliPiper, and other advanced tools that enable companies to increase win rates, shorten sales cycles, and improve adoption of sales technology.
Curtis Ropp, Founder and CEO of Outbound Funnel, will join the 2X leadership team and continue leading the acquired business. “From day one, we’ve been focused on helping organizations get the most out of their AI-powered GTM stacks,” Ropp said. “Joining 2X allows us to scale our impact with broader resources and long-term operational support.”
The acquisition has drawn praise from partners, including Gong. “Outbound Funnel has been an exceptional implementation partner,” said Rob Moyer, Global Head of Partnerships at Gong. “Their combination with 2X creates tremendous value for companies looking to realize the full potential of their revenue intelligence investments.”
As part of 2X, Outbound Funnel will continue to provide consulting, training, custom solutions, and managed services, expanding 2X’s subscription-based service model for revenue operations. The companies aim to deliver improved technology ROI, higher adoption rates, and measurable sales outcomes for enterprise GTM teams.
For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.