Onfolio’s Pace Generative Expands GEO Services to Broaden AI Search Visibility for Brands

Business News

WILMINGTON, DEOnfolio Holdings Inc. (NASDAQ: ONFO) announced that its subsidiary, Pace Generative LLC, has expanded its portfolio of Generative Engine Optimization (GEO) services, introducing new offerings aimed at helping brands boost their visibility in AI-powered search environments like ChatGPT.

The new à la carte services—Branded Mentions, Community Mentions, and GEO Audits—are designed to provide targeted results without requiring clients to commit to a full-service retainer. The expansion reflects Pace Generative’s effort to lower the entry barrier for companies seeking to establish authority in the emerging field of generative search.

Dom Wells, CEO of Onfolio, emphasized the strategic importance of branded mentions across high-authority digital properties. “One of the most effective ways to improve your brand’s visibility in large language models like ChatGPT is through consistent, high authority ‘branded mentions’ across the web,” Wells said. “These mentions can be difficult to secure ethically and strategically, which is why we’re excited to leverage our publisher network to offer this as a service.”

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Wells also noted the value of community-based platforms in reinforcing a brand’s topical relevance. “Community-driven platforms like Reddit, Quora, and LinkedIn also play a vital role in establishing topical authority. These placements are nuanced and must be handled with authenticity to avoid being flagged as spam,” he said. “With our team’s experience and careful execution, we can help brands earn meaningful visibility in these influential online communities.”

GEO, an emerging discipline in digital marketing, focuses on influencing how generative AI tools rank, recommend, or reference content. Pace Generative’s latest offerings aim to give businesses early traction in this space through modular, scalable tactics that can later evolve into full GEO strategies.

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As AI continues to reshape how users discover and consume information, Pace Generative is positioning itself as a leader in optimizing brand presence for this new era of search. The company also signaled that additional GEO-related services are currently in development.

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