PHILADELPHIA, PA — Rita’s Italian Ice & Frozen Custard is adding a vibrant twist to summer with its newest menu item, Rocket Pop Italian Ice. This playful creation combines cherry, lemon, and blue raspberry flavors to deliver a nostalgic, purple-hued treat inspired by the classic red, white, and blue rocket pops from neighborhood ice cream trucks.
The launch comes just in time for Independence Day celebrations, with the Rocket Pop Italian Ice available now through July 27, while supplies last. For an extra festive touch, Rita’s is also introducing a limited-time Firecracker Glitter topping, a sparkly addition designed to enhance any item on the menu.
The new topping shines brightest on two featured creations showcasing the Rocket Pop flavor. The Rocket Pop 5-Layer Gelati layers Vanilla Frozen Custard with Rocket Pop Ice and crowns it with Firecracker Glitter, while the Rocket Pop Ice Blender mixes Rocket Pop Ice into a blended beverage, also topped with the glittery garnish.
“At Rita’s, we love blending playful nostalgia with fresh, craveable twists, and our new Rocket Pop Italian Ice does just that,” said Madalyn Weintraub, Senior Director of Marketing for Rita’s Italian Ice & Frozen Custard. “By reimagining a classic summer favorite with a colorful spin and a glittering surprise, we’re inviting guests to relive the joy of chasing the ice cream truck Rita’s style—with a spoonful of fun and a whole lot of flavor.”
With its new offering, Rita’s continues to deliver innovative takes on classic treats, making summer even more refreshing and flavorful for its loyal fans. Grab the Rocket Pop Italian Ice and Firecracker Glitter topping at participating locations before they melt away on July 27!
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