WILMINGTON, DE — Onfolio Holdings Inc. (NASDAQ: ONFO) has announced the launch of Pace Generative LLC, a new agency dedicated to Generative Engine Optimization (GEO). This innovative strategy positions brands within AI-generated answers, transforming how businesses gain trust and visibility in an AI-powered world.
With AI assistants like ChatGPT and others increasingly replacing traditional search engines, GEO ensures that a brand’s expert insights and authority are embedded in the responses generated by these tools. This contrasts with SEO, which focuses on driving clicks through search rankings.
“When a user asks an AI assistant, ‘Who’s the top cosmetic surgeon near me?’ or ‘What wealth management firm should I trust?’, GEO helps determine which businesses are cited in the answer,” the company explained in its announcement. This positions brands at the start of decision-making moments, rather than after a search engine query.
Reinventing Discovery for an AI Era
Pace Generative focuses on key services to help businesses integrate into AI-generated answers, including:
- Creating question-driven content that reflects how users naturally engage with AI tools.
- Structuring websites to ensure AI platforms can easily access relevant information.
- Aligning topics and language to build credibility with AI systems.
- Publishing and distributing content in ways that enhance trust and references in AI results.
The agency is tailored for industries where trust and expertise are critical, such as healthcare, law, finance, and education.
A Pivotal Shift for Businesses
The rise of AI tools like ChatGPT, which now serves 400 million weekly users worldwide, highlights a fundamental shift in online discovery. Traditional search engines are becoming secondary to AI-powered answers, making GEO an essential strategy for businesses to remain visible and relevant.
Onfolio’s foundation in SEO and digital strategy positions Pace Generative as a leader in this transition, helping brands adapt to an AI-first marketing landscape. The company anticipates high demand for GEO services as businesses recognize its significance in shaping customer decisions through AI platforms.
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