HARRISBURG, PA — Pennsylvania has unveiled its latest tourism initiative, the “Get Away” campaign, designed to encourage travelers to experience the state’s unique mix of natural landscapes, historic landmarks, and lesser-known gems. Announced by Department of Community and Economic Development (DCED) Deputy Secretary of Tourism Anne Ryan, the campaign is an extension of the “Pennsylvania: The Great American Getaway” effort and aims to rejuvenate both visitors and the tourism economy by inspiring stress-free, off-the-beaten-path getaways.
“We know that life feels like a lot right now, and sometimes the best way to recharge is to get away — without the stress of overplanning,” said Deputy Secretary Ryan. “Tourism contributes nearly $80 billion to Pennsylvania’s economy, so we’re always listening to travelers’ needs and, right now, they’re seeking less-crowded, unique destinations that reduce stress and foster real connections. Our bold and playful ‘Get Away’ campaign answers that call, showcasing Pennsylvania as the perfect place to relax, discover hidden gems, and enjoy the vacation we’ve all been craving.”
Highlighting Pennsylvania’s Unique Appeal
The “Get Away” campaign promotes Pennsylvania as the ideal escape for travelers looking to reset and explore, featuring destinations ranging from tranquil state parks to vibrant city experiences. The state is positioning itself as the antidote to the grind of daily life, with newly-filmed commercials portraying relatable moments of exhaustion, such as crowded subway platforms or packed office elevators, before transporting viewers to serene, refreshing Pennsylvania adventures.
This campaign’s reach will extend to key markets through a robust multimedia rollout, including television spots, transit advertisements, digital campaigns, and paid social media efforts targeting major cities and regional drive markets.
Introducing “Vibe-tineraries”
To make planning easier and cater to diverse travel styles, Visit PA is launching curated “Vibe-tineraries” as part of the campaign. These guides offer something for everyone, from families and couples to solo travelers, showcasing Pennsylvania’s lesser-known attractions. Adventure-seekers can explore the more than 120 state parks, while food enthusiasts might savor local wineries and breweries. Each itinerary is designed to reveal unexpected locations, prompting travelers to say, “Wow, that’s in Pennsylvania?”
Visit PA’s social channels will act as a central hub for travel inspiration, promoting seasonal events, local treasures like Pine Creek Gorge, and global spectacles including the FIFA Club World Cup 2025™ matches in Philadelphia.
Tourism’s Economic Impact
Tourism is a vital driver of Pennsylvania’s economy. Governor Josh Shapiro has prioritized this sector, proposing $65 million in his 2025-26 budget to help prepare for America’s 250th birthday celebration next year. The economic contributions of tourism are substantial, evidenced by a 2024 Pennsylvania Tourism Office report outlining its $76.7 billion impact in 2022. That same year, the industry supported nearly half a million jobs, generated $4.7 billion in state and local taxes, and welcomed over 192 million visitors.
Looking ahead to 2026, Pennsylvania is positioned to take center stage for America’s Semiquincentennial, with major events including the NCAA March Madness tournament, the FIFA World Cup, and the MLB All-Star Game in Philadelphia, as well as the NFL Draft in Pittsburgh.
A Promising Vision
By merging creative marketing with rich cultural and natural experiences, Pennsylvania’s “Get Away” campaign exemplifies the state’s commitment to strengthening its appeal as a destination for both relaxation and discovery. With tourism projected to grow further, the campaign not only invites visitors to escape but also seeks to cement Pennsylvania’s place as a premier travel destination for years to come.
From serene escapes to exhilarating events, the only challenge for would-be visitors is deciding where to begin their Pennsylvania adventure.
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