FORT WASHINGTON, PA — Wellful, Inc. announced its recent acquisition of Jenny Craig to expand its portfolio of health and wellness brands. Jenny Craig is expected to relaunch this Fall with a direct-to-consumer delivery model, offering the same food and personalized coaching. CEO Brandon Adcock expresses excitement about the acquisition, reinforcing the commitment to helping people achieve their health goals.
“The Jenny Craig brand is a wonderful addition to Wellful’s collection of proven health and wellness brands” said Brandon Adcock, CEO of Wellful, Inc. “Over the last 40 years, Jenny Craig has been committed to helping people lose weight and live healthier lives, and this acquisition not only reaffirms, but strengthens, that commitment. The Wellful platform is comprised of brands that help consumers achieve clinically validated outcomes. Simply put, consumers come to us to achieve their goals and they expect results. We couldn’t be more excited to bring that same experience to past and future Jenny Craig customers.”
While Wellful also owns Nutrisystem, one of the best known brands in proven weight loss, Jenny Craig will be managed separately as an independent brand within Wellful.
“More than ever before, consumers are demanding integrated, convenient, health & wellness solutions,” continued Adcock. “Today’s consumers simply expect products delivered quickly and easily to their door, and our e-commerce supply chain will enable us to deliver on that expectation. We will allow customers to access all the things that made Jenny Craig successful – the food, the structure, the program, the coaching – while providing access to our broader portfolio of health & wellness solutions to empower customers to live happier, healthier lives.”