Todd Blanton Joins Alta Smiles as the New Executive Vice President of Growth

Business News

FORT WASHINGTON, PA — Orthodontic care company Alta Smiles this week announced Todd Blanton as their newest executive vice president of growth.

Blanton, an accomplished executive, brings his decades-long expertise in management, leadership, and strategic planning and execution to Alta Smiles’ growing repertoire of orthodontic and dental care treatments. As the former V.P. of North American Sales for Ormco (an orthodontic supplier), Todd brings a wealth of experience in the orthodontic and dental industry, including building provider understanding and adoption of innovative care solutions. Additionally, Blanton has assisted several companies such as Komet USA LLC, and Hu-Friedy Mfg. Co., LLC in building effective growth strategies, generating increased revenue, and achieving record sales.

His experience in orthodontic and dental instrumentation and product manufacturing lends itself seamlessly to aiding Alta Smiles make high-quality orthodontic and oral care solutions more accessible and convenient through innovation and technology.

“I’m excited to announce my return to orthodontics as Executive Vice President of Growth at Alta Smiles. It’s an honor to join this talented team on a mission to make orthodontic care more comfortable and accessible,” says Blanton.

Alta Smiles, founded by entrepreneur Gary Giegerich, is making waves in the dental and orthodontic space with the launch of the latest, most innovative teeth alignment treatment on the market—C5 Hidden Orthodontics™.

“We are thrilled to have Todd join Alta Smiles and bring decades of expertise and strategic leadership to the company. As we continue to scale C5, broaden our technologies and treatment offerings, and expand our reach into new markets, we are excited to have someone like Todd share his knowledge and be an active participant in our growth and achieving our goals in this new year,” says Giegerich.

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The innovative C5 Hidden Orthodontics is setting a new standard of truly hidden and totally comfortable smile transformations; founded on the 5 C’s—concealed, custom, comfortable, confidence, and convenience. C5 combines unmatched discreetness with Alta’s comprehensive Opti-IP™ digital treatment planning protocols and exclusive V5x™ remote patient monitoring technology. In addition, Alta Smiles’ training program allows any dental office to perform the procedure.

Blanton is enthusiastic about generating increased growth opportunities for Alta Smiles, bringing C5 Hidden Orthodontics and new technologies to the public, and creating new avenues for Alta Smiles to share their innovations on a larger scale.

“The future of orthodontics is truly hidden. Alta Smiles’ orthodontic technologies enable any dental professional to provide its proven, proprietary C5 Hidden Orthodontics treatment confidently and efficiently—it’s the only solution that comfortably straightens teeth without brackets, visible wires, or aligners. With over 2000+ finished cases, we’re beginning the journey to scale our company, introduce our exciting technology to the market, increase patient demand for orthodontic treatment, and enhance patient care,” says Blanton.

For more information about C5 Hidden Orthodontics, visit

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