Theta Recruits Jess Chandler as Head of Sales


PHILADELPHIA, PA — Theta announced the recent hiring of Jess Chandler as the company’s head of sales. She is the third addition to the Theta management team in less than 12 months. The company added a head of marketing and head of data science and engineering in 2022. Jess will be responsible for leading Theta’s sales operations, including architecting sales strategy and scaling revenue as the company continues its upward trajectory in the predictive customer value and marketing analytics space.

“We’re thrilled to have Jess join us. She brings the right combination of sales expertise, industry experience and energy to help Theta continue expanding opportunities to assist private equity firms and companies across all industries in leveraging customer metrics to assess overall company health and value,” Peter Fader, co-founder of Theta, said.

Jess previously served as the head of sales for Retina AI, a predictive customer lifetime value intelligence company. Her background also includes sales, business development and account management positions with Lemonlight, an on-demand video production company, and Clash Music, an independent media agency.

She received a bachelor’s degree in business administration from Northeastern University in Boston, Massachusetts. She also earned a master’s degree in business administration at the University of Edinburgh in Edinburgh, Scotland, with a focus on entrepreneurship and innovation.

Theta was co-founded by Peter Fader and Daniel McCarthy, leading experts in the field of customer behavior analytics and professors at the Wharton School of the University of Pennsylvania and Emory University’s Goizueta Business School, respectively. The company was launched following the sale of Fader and McCarthy’s previous consumer analytics firm, Zodiac, to Nike in 2018.

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In addition to their academic research on customer lifetime value and customer-based corporate valuation, Theta’s founders are frequently interviewed by and quoted in leading industry and news publications, podcasts and other media outlets, and are in high demand as speakers on these topics.

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