PROSPECT PARK, PA — River Avenue Digital (RAD) announced this week the appointment of Chris Vail as its new National Sales Director. Vail brings over a decade of entrepreneurial experience and a strong background in sales, which will help RAD amplify client stories and reach target audiences.
Vail previously founded and led Janis Trading Co., where he built a global micro-brand in the watch industry. During this time, RAD served as his marketing partner for six years, delivering results that inspired Vail to join the team.
“We’re thrilled to have Chris join our team,” said Josh Irons, CEO of River Avenue Digital. “His entrepreneurial spirit and deep understanding of both sales and marketing will be invaluable.”
In his new role, Vail aims to bridge the gap between organizations and effective digital marketing strategies. He focuses on identifying and relieving clients’ pain points while working within their financial and project constraints.
“Having been on both sides of the table, I understand the anxieties and pain points that business owners face when it comes to marketing,” said Vail. “My goal is to demystify digital marketing and help our clients understand the metrics that truly matter for their success.”
Vail’s appointment aims to provide true partnerships with RAD’s clients.
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